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THE LATEST FROM THE IAM GLOBAL NETWORK
Timed Auctions | When and How to Use Them
It goes without saying that the current pandemic has caused major disruption to businesses across the globe and has forced even more of a digital transformation to ensue. Auction houses already offering online solutions through timed and live auctions have kept their...
Your Brand, Your Data | Why is it Important?
Your brand is your business identity, it is how your customers recognise and refer to you. It represents your position in the market and gives you a platform and a voice which, coupled with your data, allows you to stand out from your competitors. In the increasingly...
Vanity vs Sanity: Metrics to Measure When Growing Your Auctions
Metrics such as Catalogue Views, Registered Bidder count, Online Bidding and Marketing Spend are great for making your online bidding results look awesome. Unfortunately, they don’t have any real value. Why? Because they can be easily manipulated or inflated and don’t...
Back to Business: 4 steps to empower your brand in lockdown
Whether your auction house is in full lockdown or you are semi-operational, check out Bidpath's key steps to keeping your business moving throughout the pandemic and beyond. Step 1- Communication Keeping in touch with vendors and bidders is really important at this...
How Much Are Your Customers Worth To Your Business?
How Much Are Your Customers Worth To Your Business? Every business owner is familiar with these three common concepts: ● Retaining customers is cheaper than acquiring new ones● Eighty percent of your revenue comes from twenty percent of your customers● The best new...